INTEGRITY: RADICAL HONESTY AND MORAL UPRIGHTNESS
TRANSPARENCY: COURAGEOUS VULNERABILITY AND OPENNESS
PERFORMANCE: QUALITY OF ACTIONS AND OUTCOMES
ACCOUNTABILITY: OWNERSHIP OF ACTIONS AND OUTCOMES
YIELD: VALUE CREATED BY AN INPUT / OUTPUT SYSTEM
SERVICE: MEANINGFUL AND MEASURABLE SUPPORT TO OTHERS
TRUST: FAITH AND CONFIDENCE IN CHARACTER AND CONDUCT
OPTIMIZATION: SMART MIN / MAXING (SMART = SPECIFIC, MEASURABLE, ACTIONABLE, REALISTIC, AND TIME SENSITIVE)
COMMUNITY: DATA DRIVEN COMMONHEALTH AND COMMONWEALTH FOR MEMBERS
AGENCY: ACCESS TO COMMODITIES, CAPABILITIES, AND RESOURCES NEEDED TO AUTHENTICALLY SELF-ACTUALIZE
REPUTATION: HONORABLY EARNED ESTEEM OF OTHERS
EXCELLENCE: QUALITY OF CONSTITUTION (CHARACTER) AND EXECUTION (GOOD FAITH EFFORT)